What is the advertising industry?

The advertising industry is the global industry of public relations and marketing companies, media services, and advertising agencies. Several large advertising agencies, including WPP plc, Omnicom, Publicis Groupe, Interpublic and Dentsu, are among the industry's largest.

How digital advertising agencies are promoting brands?

With the surge in digitalization, advertising agencies are also increasingly promoting brands in various ways. Here are some advertising agency and publisher statistics along with the relation of online advertising statistics: In 2023, digital advertising agencies in the United States generated an estimated $55.7 billion in revenue.

Is the digital advertising industry moving towards digitalization?

The shift is towards digitalization on the global level. Here are some global advertising industry statistics you need to know to understand the larger picture: The digital advertising market is projected to experience growth, increasing from $178.29 billion in 2022 to $185.17 billion in 2023, with a CAGR) of 3.9%.